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Creative Direction — Print | Web | Design
Linqd. formerly Modern Marketing and Commerce
KCI Acelity produces industry leading Negative Pressure Wound Therapy devices (NPWT). Essentially if you have a traumatic wound that needs constant, gentle debriedment of exudate at the wound site but don't want to constanly change bandages and strip the wound of the postive healing nodules this is your solution. The ask was to produce a brochure that would highlight the positive healing attributes of this 3 part system which includes a three layer approach. The base layer of silver-nitrate infused honeycomb foam used to promote healing nodules, wound pack foam, and finally the sensatrac NPWT head that accurately measures pressure at the wound site. My soultion was to produce a custom brochure that would exactly mimic the size and shape of the physical dressing since, under the Sunshine Act, they were not allowed to distribute samples.
Brouchure
Tradational brochures don't capture the imagination. This design serves to grab and hold attention, while educating Health Care Professionals (HCPs) and compelling them to act.
Cover
A custom die was designed at the exact dimensions of the wound dressing.
Open
The silver nitrate infused honeycomb foam promotes healing nodules, thus expediting healing time. This is the key selling point of the product and was highlighted by having the honeycomb pattern die-cut out to reval the wound below. I worked with the printer and built a custom die to achieve this.
Wound
When fully open a patient image was used that utilized the dressing system and gave tangible context to the severity of wound that can be treated.
Multichannel — Website
Integrated Web Design
As part of the multichannel campaign, Health Care Professionals (HCPs) were directed to a custom website which gave more information on the product as well as tracked behavorial statistics the client could use for future campaigns.
Selected Works
WinrevairVideo
VerquvoVideo
MerckVideo, Print
RINVOQTradeshow Booth (AOR)
ActiMaris BrandingBranding
KCI Acelity BrochureMedical Education Brochure
Quest Diagnostics Quick Reference GuideMedical Education Brochure
Olia BrandingBranding
WinMock Website DesignBranding, Web Design
Mirabito Energy ProductsTV Commercial
Well... not really. But "Email me!" doesn't have the same ring to it now does it? We can chat about fonts and proper kerning. But if that's not your thing then we can discuss that freelance project that you've been putting off. Contact me here.