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Creative Direction — Print | Web | Design | Motion Graphics
Linqd. formerly Modern Marketing and Commerce
Quest needed something tangible that their Healthcare Professionals (HCPs) could use. The standard literature and email blasts weren't making a dent. My solution was a pocket guide that kept all of the frequently used Women's Health codes at their fingertips. Realizing the solution on a call with the client, I was able to design a prototype and present the solution the next morning on our daily status call. Printed on synthetic paper increased the durability from the everyday wear and tear of patient practice; both tear and liquid resistant this was designed to last. A custom accordion fold ensured the guide was compact and easily fit into anysize pocket.
Pocket Guide
Under the Sunshine Act you can't provide samples or anything that would constitute as a gift. What you can give is literature. This literature happens to aid Healthcare Professionals (HCPs) more quickly and efficiently prescribe Quest Diagnostic's Women's Health test codes.
Digital
Targeted Digital Ads
Targeted Digital Banner Ads served to drive traffic to a site where these guides could be ordered. Subtle motion graphics were employed to help the ads stand out on content dense websites.
Selected Works
WinrevairVideo
VerquvoVideo
MerckVideo, Print
KCI Acelity BrochureMedical Education Brochure
RINVOQTradeshow Booth (AOR)
Quest Diagnostics Quick Reference GuideMedical Education Brochure
ActiMaris BrandingBranding
WinMock Website DesignBranding, Web Design
Olia BrandingBranding
Mirabito Energy ProductsTV Commercial
Well... not really. But "Email me!" doesn't have the same ring to it now does it? We can chat about fonts and proper kerning. But if that's not your thing then we can discuss that freelance project that you've been putting off. Contact me here.